How to Become a Social Customer Success Manager

In my last post, I coined the term “social customer success” which I define as using the power of social media to build stronger relationships with your customers for the purpose of developing customers for life and elevating your own career. This area is separate from doing support via social media. I will go into … Continue reading How to Become a Social Customer Success Manager

Social Selling is not just for Sales: It’s Time for Social Customer Success

The world of Customer Success in B2B organizations is evolving quickly. One of the largest influences on customer success comes from the more established areas of the business: marketing and sales. I previously outlined how Customer Success can leverage marketing automation systems that marketing owns to provide a better customer experience. In this post, I’m … Continue reading Social Selling is not just for Sales: It’s Time for Social Customer Success