After building a number of high performing customer success organizations, I've outlined the foundational elements of customer success.
While data and customer feedback can provide insight and justification for the changes you want to achieve, your message may not be getting through. When making requests at the executive level, you can’t just persuade the mind, you also have to also convince the heart. One way to do this is through the power of stories.
“Why won’t they respond?”. You’re scratching your head as you try to understand why a customer has ghosted you.
Who are the people in your lives that have helped you persevere when things looked their bleakest? What drove you down the career path you’re on and who were the ones that have influenced you the most? As you progress in the world of Customer Success, it’s helpful to take a moment and reflect on... Continue Reading →
You've done this. You've launched a new part of the customer journey, a training course, an onboarding email series, a best practice document or maybe a revised QBR process and you didn't seek out any customer input. Admit it. You've done it. I know I've done it before. Guess what? You have wronged the customer.... Continue Reading →
Meetings mostly suck. There, I said it. We all know it's the truth. I've run my share of crappy meetings and I'm well aware of it. It wasn't my intention. It's not an easy task to have great meetings - especially if you're part of a Customer Success team that is growing at a tremendous... Continue Reading →