The world of Customer Success in B2B organizations is evolving quickly. One of the largest influences on customer success comes from the more established areas of the business: marketing and sales. I previously outlined how Customer Success can leverage marketing automation systems that marketing owns to provide a better customer experience. In this post, I’m... Continue Reading →
What Should I be Doing? 5 Tips for Day in the Life of a Customer Success Manager
“Holy $h#t ! It’s not even 9:00am and I have 20+ customer emails sitting there in my inbox that I need to respond to. My day is already screwed.” This happens to customer success managers all the time. It can happen on a daily basis or the odd day but it happens. Your inbox and... Continue Reading →