5 Tips to Improve Alignment Between Customer Success and Marketing

In my last post, I outlined the new alignment issue within modern B2B organizations: marketing vs the customer success team. It’s a real problem as it can result in a poor customer experience and organizational inefficiencies. I happen to have worked with companies that have done an exceptional job at bridging the gap between marketing … Continue reading 5 Tips to Improve Alignment Between Customer Success and Marketing

Customer Success And Marketing: The New Alignment Battle in B2B

In my earlier days as a customer success manager, I remember getting this irate email from a customer. I don’t remember which customer and I don’t remember exactly what they said but I do remember wanting to find the marketer from my company that sent them the email and giving them a peace of my … Continue reading Customer Success And Marketing: The New Alignment Battle in B2B