5 Tips for Customer Success Teams: Turning New Customers into Advocates

You’ve just been told that your company has signed its most important client to date. There may be many things running through your head: When do they want to start? Did sales promise them something that’s not possible? How will I handle this on top of everything else? While you definitely need to dive into … Continue reading 5 Tips for Customer Success Teams: Turning New Customers into Advocates

Customer Success And Marketing: The New Alignment Battle in B2B

In my earlier days as a customer success manager, I remember getting this irate email from a customer. I don’t remember which customer and I don’t remember exactly what they said but I do remember wanting to find the marketer from my company that sent them the email and giving them a peace of my … Continue reading Customer Success And Marketing: The New Alignment Battle in B2B