5 Tips for Customer Success Teams: Turning New Customers into Advocates

You’ve just been told that your company has signed its most important client to date. There may be many things running through your head: When do they want to start? Did sales promise them something that’s not possible? How will I handle this on top of everything else? While you definitely need to dive into … Continue reading 5 Tips for Customer Success Teams: Turning New Customers into Advocates

Three Trends in Customer Success & Three Expert Perspectives

There are two constants in Customer Success: meetings and email. Your day will always be full of them. There are ways to get out in front of a lot of the issues and time wasters that CS teams face but it’s not easy. Reducing the number of meetings you have and not responding to emails … Continue reading Three Trends in Customer Success & Three Expert Perspectives

5 Tips to Improve Alignment Between Customer Success and Marketing

In my last post, I outlined the new alignment issue within modern B2B organizations: marketing vs the customer success team. It’s a real problem as it can result in a poor customer experience and organizational inefficiencies. I happen to have worked with companies that have done an exceptional job at bridging the gap between marketing … Continue reading 5 Tips to Improve Alignment Between Customer Success and Marketing